Kataifi has moved from Mediterranean tradition to the center of global dessert innovation. For centuries it was a niche pastry celebrated during Greek and Turkish holidays. Today it is a versatile material used by chefs and dessert labs around the world….
Dubai Chocolate Craze: The Viral TikTok Trend That’s Making Peanuts a Luxury
Dubai chocolate has taken the world—and TikTok—by storm, transforming a niche treat into an international sensation and even disrupting global peanut markets. This viral luxury dessert, packed with creamy pistachio filling and wrapped in rich milk chocolate, has become the latest…
Dubai Chocolate and its Greek counterparts: A Sweet Exploration
Dubai Chocolate: With crispy kadaifi, pistachio cream, and rich chocolate coating, Dubai Chocolate has captivated both amateur and professional chefs. Created by British-Egyptian Sarah Hamouda, it was inspired by her cravings during pregnancy. The dessert isn’t just about taste; its visually…
“Dubatsa” in Thessaloniki: a bougatsa with “Dubai chocolate” is setting the latest trend
In response to social media trends and viral content, a bougatsa shop in Thessaloniki has chosen to innovate by introducing a novel recipe to its patrons. Rather than the traditional bougatsa, they are now suggesting “Dubatsa.” The name originates from the…
The viral chocolate bar from Dubai has become a mainstay
The internet has gone … nuts for Dubai chocolate. Social media influencers such as Ophelia Nichols say they gobble it up. “It smells beautiful, and it is beautiful!” Nichols exclaimed in a recent TikTok video. “How do they make it like that?”…
Dubai’s viral kunafa chocolate bar now available in Abu Dhabi
Abu Dhabi residents with a sweet tooth now have direct access to the chocolate bar made in Dubai that has gone viral. Fix Dessert Chocolatier, established by British-Egyptian entrepreneur Sarah Hamouda, specializes in chocolate bars with a Middle Eastern flair. Its signature…
New Zealanders are lining up in the thousands to purchase a new chocolate bar
Not even Willy Wonka could rival the viral phenomenon of Dubai chocolate bars, which are sold by the thousands in mere minutes. This frenzy has now reached New Zealand, leading a vendor to open an extra kitchen to satisfy the immense…
Dubai’s viral chocolate is taking London by storm
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The Viral Dubai Chocolate has taken TikTok by storm. But What’s It Made Of?
At present, a specific chocolate delight is causing a global sensation, with countless people eager to try it. Known as the “Dubai chocolate bar” among TikTok users, this trending confection originates from a Dubai-based Fix Dessert Chocolatier. The confection first rose to…










