In response to social media trends and viral content, a bougatsa shop in Thessaloniki has chosen to innovate by introducing a novel recipe to its patrons. Rather than the traditional bougatsa, they are now suggesting “Dubatsa.”
The name originates from the terms ‘Bougatsa’ and ‘Dubai Chocolate,’ a viral food trend that emerged on TikTok. The recipe features a dense chocolate bar filled with smooth peanut cream and crunchy, shattered kataifi pastry. It draws inspiration from Fix Dessert Chocolatier, a chocolate brand based in Dubai.
@marianathly Recreating the Dubai Chocolate bar 🤤 @fixdessertchocolatier Ingredients: 200g Milk Chocolate Kadayif Pistachio cream 1 tsp Tahini paste #dubaichocolate #dubaidessert #fixchocolatier
♬ sonido original – ♡Renè Liric’S♡ 🎶’
What is “Dubatsa”?
In Thessaloniki, the “Katselis” bakery has innovated the traditional bougatsa by introducing “Dubatsa.” This creation features the classic bougatsa phyllo, but instead of the customary sweet cream filling, it is filled with pistachio praline, Aegina pistachios, and roasted kataifi. To top it off, once baked, it is garnished with hazelnut praline and additional pistachios.
The new bougatsa’s popularity appears to be soaring, with the store promoting it on social media through highly humorous campaigns that have gone viral, leading to users commending the innovative concept and flavor of “Dubatsa.”
@katselis.mpougatsa Όταν η παράδοση της μπουγάτσας συνάντησε την πολυτέλεια του DUBAI !🐪🍫 Πιστεύετε άξιζε το deal ? #katselis #fyp #dubaichocolate #mpougatsa #funny #foryou #dubai #greece
♬ πρωτότυπος ήχος – Katselis Mpougatsa
