OctoFoods has worked with kataifi for more than twenty years. We have made kataifi dough in Thessaloniki since 2000, and our kataifi production lines now run for producers on four continents. Today we are introducing KRUNCHTIDE, the first consumer brand from OctoFoods, built around one product, kataifi shrimp.
KRUNCHTIDE is a street-food and retail brand. It is made for food trucks, kiosks and street-food stores, and for the supermarket freezer. It has its own name, its own look and its own website at krunchtide.com, in English and Greek.
One product you can hear
Each piece is a whole peeled vannamei shrimp with the tail on, wrapped lengthwise in hundreds of fine kataifi strands. Cooked, the strands turn golden and glassy, and the first bite makes a sound you hear before you taste it. That is where the brand line comes from. Bite it. Hear it.
Shrimp makes up 60% of every piece and kataifi the other 40%. We kept the product this simple on purpose. One product, made one way, tastes the same from a truck in Thessaloniki as from a freezer anywhere else.
Why kataifi shrimp, and why now
Since 2024, the Dubai chocolate craze has put toasted kataifi in front of millions of people who had never heard the word. Kataifi is now an ingredient people look for. Kataifi shrimp, meanwhile, has mostly been found on the menus of selected restaurants.
There are thousands of burger, chicken and pizza concepts, and almost none built on kataifi. KRUNCHTIDE takes kataifi shrimp out of the restaurant and brings it to the places where people eat on the move, and into the home freezer.
Four ways in
- Street-food store. A compact store for takeaway and delivery. The full brand experience and the heart of the network.
- Food truck. The brand on four wheels, for festivals, beaches, markets, city centres and private events.
- Kiosk. A small, flexible unit for shopping centres, stations and other busy spots.
- Retail. Frozen KRUNCHTIDE kataifi shrimp for supermarkets, specialist stores, foodservice and distribution.
All four serve the same approved product, cooked with the same approved method.
Made for the retail freezer
For retail, KRUNCHTIDE kataifi shrimp come frozen and ready for the air fryer. They go in straight from frozen, with no thawing, and a 30 g piece is ready in about ten minutes at 200 °C.
The product is made by an approved, certified manufacturer in Vietnam and was developed with our seafood partner Seavina. It reaches each market through authorised importers and a temperature-controlled cold chain.
| KRUNCHTIDE at a glance | |
|---|---|
| Product | Whole vannamei shrimp wrapped in kataifi, tail on |
| Shrimp content | 60% of every piece |
| Piece sizes | 25 g, 30 g and 40 g |
| Retail pack | 400 g, in cartons of 20 packs |
| Shelf life | 36 months at −18 °C |
| Cooking | Air fryer at 200 °C, straight from frozen |
| Producer certifications | BRCGS, IFS Food, HACCP and ISO 22000 |
| Allergens | Crustaceans and wheat (gluten) |
Proof first
KRUNCHTIDE is a concept in development, and we are building it in order. First the brand, then the product with real customers, then a pilot location, and only then a franchise system. We are not offering franchises yet. Terms will follow once the pilot has shown real sales, costs and preparation times.
Right now we are talking with founding partners. That includes street-food operators, food truck owners, distributors and retailers who want to be first in their market. Retail and distribution buyers can request a sample kit with the three piece sizes, a specification sheet, the laboratory analysis and the producer certificates.
Bring the crunch to your city
Visit krunchtide.com to see the full concept, or read it in Greek at krunchtide.com/el. To register your interest as a partner, use the short partner form on the site, or write to info@krunchtide.com.