Case study · India
A young medical practitioner in India fell in love with kunafa, perfected it at home and turned it into a growing business.
Illustrative story inspired by our clients in India · Names and details changed under NDA
01
The challenge
Afiya discovered kunafa through her family during her medical studies and kept experimenting until her version, with kataifi, cream cheese and syrup, became a favourite with friends and family.
Turning it into a business was hard. Kunafa was new to most people around her, many customers were hesitant to try it, and she had to balance a medical career with baking.
02
The solution
Afiya took kunafa to social media, sharing photos and videos of how she makes it, and started taking online orders with home delivery.
When orders outgrew her kitchen, she moved to frozen wholesale kataifi dough from OctoFoods. Fine, even strands from every pack meant every kunafa looked and tasted the same, whether it was the first of the day or the hundredth.
She did not stop at the classic. Chocolate hazelnut kunafa, mango kunafa and savoury cheese kunafa helped her win over new customers and build a loyal following.
Great kunafa starts with great strands. Consistency turned curious people into loyal customers.
The menu
03 · The results
The difference the new way of working made.
Online orders grew fast and she hired a small team for production and delivery.
Cafés and restaurants began featuring her kunafa, and food festivals invited her to showcase it.
Plans for her own bakery and a wider range of Middle Eastern desserts.
Under NDA
The real story is bigger. Our kataifi supplies kitchens and producers on four continents.
This story is inspired by our work in India. Our clients’ names, sites and figures stay confidential. Ask us, and we will share what we can about clients in your region.
Inspired by this story
Fine, even strands of wholesale kataifi dough, made in Thessaloniki since 2000.
More case studies
Producers, chefs and brands who built something new with kataifi.
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