Case study · Istanbul, Türkiye

A dessert chaingrows in Istanbul.

A popular Istanbul dessert chain, known for its baklava and kadayıf, opened new branches across the city in 2023 and had to keep every one of them as good as the first.

ClientAn Istanbul dessert chain

LocationIstanbul, Türkiye

SolutionOctoFoods kataifi dough

ProductsBaklava, kadayıf, Turkish sweets

Illustrative story inspired by our clients in Türkiye · Names and details changed under NDA

The challenge

More branches.Same standard.

Growing demand for traditional Turkish sweets pushed the chain to open new branches across Istanbul.

That brought three challenges.

CompetitionIstanbul is full of established dessert shops, so the chain had to stand out.
QualityEvery branch had to match the same standard of taste and presentation.
SupplyFresh ingredients had to reach several locations on time, every day.

The solution

A planin three parts.

The chain answered each challenge with a clear strategy.

Unique offeringsNew baklava variations with pistachio, chocolate and fruit compotes.
Quality assuranceA rigorous quality control system across every branch.
Supply chainFrozen kataifi dough from OctoFoods for kadayıf that tastes the same in every branch, with central distribution and local suppliers for fresh ingredients.

The expansion was a resounding success.

03 · The results

Whatchanged.

The difference the new way of working made.

More visitors

The new branches drew locals and tourists eager to try the signature desserts.

Glowing reviews

Praise for its new flavours and consistent quality, and a bigger name in Istanbul’s food scene.

Next, new cities

Loyalty programmes and social media built a community, and new cities and markets are next.

Under NDA

The real story is bigger. Our kataifi supplies kitchens and producers on four continents.

This story is inspired by our work in Türkiye. Our clients’ names, sites and figures stay confidential. Ask us, and we will share what we can about clients in your region.

Inspired by this story

Kataifi for your kitchen

Fine, even strands of wholesale kataifi dough, made in Thessaloniki since 2000.

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